Fulcrum AI · offer page for outbound tools · fulcrumgo.com

Shopify setup for brick-and-mortar retailers

Product: Shopify for a physical shop. A stranger can pay after the shop is locked. Locals pick up at the counter. Products, a pay page, email, then ads if they want more people. The owner stays with the people in the shop. Not a $500 theme file.

What this is not. Not an AI tools assessment. Not back-office automation. Not inbox triage. Not inventory reconciliation software. Not subscription payment ops. Not a product for DTC brands that already sell only online. Do not build campaigns about repetitive admin work, support tickets, or founder-as-ops-bottleneck.

Offer (what to sell in outreach)

• Traffic: physical shop, online checkout already works, needs traffic and sales help
• Polish: physical shop, website or Shopify exists but cannot finish a paid order
• From scratch: physical shop, no working online store; build Shopify and get a first paid order

Pricing is quoted on a call only. Ad spend on their card. No revenue share. Call to action: 15 minutes to look at the shop. https://calendar.app.google/6NLAGY8SEjfPA8uGA

Ideal customer (build segments from this only)

• United States
• Independent retail with a real storefront people walk into
• Examples: boutique, bin or liquidation store, apparel, beauty, home goods, specialty retail, Islamic clothing shops
• Owner or co-owner, company size about 1 to 50 people
• Online is weak: Instagram DMs to buy, unfinished Shopify, no after-hours checkout, or a site with no working cart

Exclude from campaigns

• Pure DTC / Amazon-only brands with no physical store
• Software companies, SaaS, agencies, freelancers, Shopify Partners
• Subscription merchants hired for ops/finance automation
• Anyone whose pain is “back office,” “support inbox,” or “reconcile payments”

Geography

United States only.

Correct campaign themes

• Instagram-only shops that still take orders in DMs
• Brick-and-mortar with a dead or unfinished Shopify
• Local specialty retail that needs a stranger to pay after hours and pick up in the shop