Privacy Policy

Last updated: September 18, 2026

This Privacy Policy explains what fulcrumgo.com ("the Site"), operated by Elite Branding LLC, d/b/a Fulcrum AI and Fulcrum Alerts ("we," "us"), collects when you visit, download the free guide, or sign up for Fulcrum Alerts text messages, and what we do with it.

1. What We Collect

We do not collect payment information on this Site. If you become a paying client, billing details are handled separately and are not covered by this policy.

2. How We Use It

We use your email to deliver the guide, follow up about Fulcrum AI's services, and notify our own team internally when someone signs up. We use your phone number only to send the Fulcrum Alerts messages you agreed to receive and to reply to you about them. We do not sell or rent your information to third parties.

3. Text Messaging (Fulcrum Alerts)

If you agree to receive Fulcrum Alerts texts (on a call or in a text conversation with us, confirmed by a follow-up text), we send you SMS updates about newly awarded federal construction jobs in your metro. Message frequency varies. Message and data rates may apply. You can reply STOP at any time to opt out, or HELP for help. Opting out of texts does not affect any other relationship you have with us.

Your mobile information will not be sold or shared with third parties for promotional or marketing purposes. Your number is used only to operate the alerts service you signed up for.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your personal data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

4. Who We Share It With

We use Cloudflare for hosting and storage, Telnyx to deliver text messages, and an internal Telegram channel to notify ourselves of new signups. Your email is not shared with Telegram's own systems for their use. We don't share your data with anyone else except where required by law.

5. Cookies

The Site sets one functional cookie (fg_guide) after you download the guide, so you can revisit it without filling out the form again. It doesn't track you across other sites and isn't used for advertising.

6. Data Retention and Deletion

We keep your email for as long as you remain subscribed, and your phone number for as long as you receive alerts, or until you ask us to delete either. To request access to, correction of, or deletion of your data, email mack@fulcrumgo.com. We will erase your data within 30 days of a verified request, except where we're required to retain it by law.

7. Your Rights

Depending on where you live, you may have rights under laws like the GDPR or CCPA to access, correct, delete, or opt out of the sale of your personal data. We honor these requests for all visitors regardless of location, even where the specific law may not strictly apply to a business our size. Just email us.

8. Security

We take reasonable measures to protect your data, but no method of transmission or storage is 100% secure, and we can't guarantee absolute security.

9. Children

The Site is not directed at children under 16, and we do not knowingly collect data from them.

10. Changes to This Policy

We may update this policy from time to time. The "Last updated" date above reflects the most recent revision.

11. Contact

Questions or requests? Email mack@fulcrumgo.com.

See also our Terms of Service.